Personality. Because smells are processed through the emotional control centers in our brains, scent preferences are unique to each of us.

Others' reactions. A compliment, for example, can be associated with a scent, swaying our perceptions of it.

Memories. The feelings we get from a scent are usually learned from past experiences.

Admiration of others. Wearing a scent that we associate with someone helps us feel closer to him/her.

SIMPLE SOLUTIONS
You can find your perfect fragrance.

1. Experience different fragrance families. Each note falls into one or more categories: floral, oriental (spicy), fruity, citrus, green or woody. Ask a sales representative to bring you an example of each and let your likes/ dislikes lead you from there.

2. Complement your personality. Do you tend toward the exotic? Spicy notes like clove and patchouli may suit you. Feeling flirtatious? Sample floral/fruity scents. Drawn to classic styles? Vanilla is a favorite.

3. Create your own scent associations. Relax with a scented candle, for example. After a few times, just taking a whiff of the scent will help re-create the feelings linked to that moment -- no matter where you are or what you're doing.

WHAT WORKS
The right scent truly enhances an experience.

People who can't smell explain how their world is cut down to black, white and gray. No wonder; the more senses you enlist to experience something, the more vivid it becomes, and smell is one of the most important. Use the scents around you to enhance your experiences. Inhale deeply after a spring rainstorm to appreciate the change of seasons, or spritz on a rich perfume to accompany the high you get from wearing that favorite dress.